j. ryan williams
startup advisory
FOUNDERS APPROACHING $1M ARR (& Beyond 🚀 )
I help founders de-risk their sales strategy and scale beyond $1M ARR. I’ve personally seen the $0-$100M journey three times (as a coach, operator, and advisor), and know from experience that the earliest stage is the most important to get right. The programs below are based on six years of coaching and advisory and another 10+ as an operator. Companies I’ve worked with have topped the Inc 500, had special mention in the Forbes Cloud 100, and have been backed by Google, A16Z, NFX, Bain Capital Ventures, Y-Combinator and other top firms.
Audit Current Sales Process, Metrics & Results (30 day engagement)
Rapidly identify gaps in go to market motion
Assess current team capabilities and identify gaps
Evaluate current sales tech stack to ensure productivity without wasted spend
Fractional Sales Leadership (2-6 months engagement)
Step in for regular management of team, process and metrics
Work closely with founder to ensure board updates reflect sales progress
Create playbook to ensure continuity of sales process
Support recruiting, interviewing and hiring to build the right team for the stage
If this sounds like something that would help you out, then let’s connect. Click HERE to book a time.
THE REVENUE ROADMAP (90 days)
for founders with less than $100k in sales:
The earliest stages of sales can be really fun, but to most founders this is a scary time with a lot to figure out. I approach this by helping founders create their Revenue Roadmap to document and de-risk sales by understanding the following:
Ideal Customer Profile (who you sell to)
Sales Process (how you sell to them)
Deal expansion (how & when to grow accounts)
Strategic Hiring (ensuring the right people are on the bus at the right time)
Outstanding Experiments (what will we try and when to ensure a smooth GTM launch)
This customized engagement often starts with a 6-8 hour workshop to document the topics above, then transitions to weekly executive coaching sessions. Typical investment is $15-$30k and program is 12-24 weeks.
If this sounds like something that would help you out, then let’s connect. Click HERE to book a time.
j. ryan williams
fractional sales leader | Certified Executive CoacH | Startup Advisor
An investor friend shocked me when he said he didn’t know why I was trying to help founders through my coaching practice rather than help myself through a high paying sales gig.
It was hard to stomach that comment because if you knew who this was you’d be impressed. An active investor and LP at three once-in-a-generation VC funds.
But he didn’t shake me. I’m driven by creating opportunity for others. And after 12 years as a sales leader, 6 as a certified executive coach and a background in education, the biggest opportunity for me isn’t a VP of Sales role.
The biggest opportunity for me is through supporting founders that want to take their vision to the next level. Often I’m the first outsider helping the founder put together their Revenue Roadmap, or its coming in after sales has been established to help identify what’s working and what’s not.
I first got my taste of leadership development in the startup setting at AdRoll, where 8 of 10 of the front line sales leaders had come up on my team. We were named fastest growing advertising company by INC magazine in 2012 and 2013 and I built a $58M team in 22 months while scaling sales training to serve 350 reps. Later I took a Series A startup from $4-$12M and helped raise a $15M Series B… but it was developing new leaders for my team and working closely with founders that I loved the best.
In 2017 I launched this coaching practice for founders like you. Founders looking for that extra little boost to get to that next revenue milestone and keep going 🚀 and I’ve worked with leaders from generation-defining tech companies like Zoom, Airbnb, Lyft, and Asana and have been recognized by Business Insider and Forbes. I’ve been an invited speaker at Stanford, Berkeley Haas, Salesforce, BCG, Lyft and Adobe and can’t wait to work with you.
I hold a Master’s Degree in organizational administration from University of Chicago and was certified as an executive coach at Berkeley’s Haas School of Business.
media
Keynote Speaker | Filmmaker | Executive Coach
Honored to be featured by Business Insider
Why do 70% of VPs of Sales Fail? - SaaStr
Workshop: UC Berkeley’s Skydeck Accelerator
Host & Producer: Outside the Valley (2021)
Guest Post for CoFounder Magazine.
Speaker & Mentor @ 500 Startups
Author & Member: Forbes Coaches Council
Guest Lecture at Berkeley’s Haas School
Podcast: SaaS District
Keynote to Uruguay’s biggest technology event - 2019 CUTI Forum
TRUSTED BY:
Contact
Looking for a little help on sales? Let’s connect for a quick session to learn a little more about each other. You can email me (ryan@jryan.coach) or use the contact box below.
And if forms are more your thing, then by all means, do your thing 👇