👋 Hi. I’m J. Ryan. I help founders increase their revenue velocity, often in less than 90 days. And an awesome byproduct is often an increase of confidence when heading to the next milestone.

💴 Sales doesn’t come naturally to most founders. But the founders who get help are often far more successful as they build this muscle 💪 for the long term. They manage the team better and they manage customers better way into the future. And best yet, they are less likely to make a bad VP of Sales hire which often costs millions in lost capital, pipeline and headaches.

I launched my coaching and advisory practice the day I met Clark Valberg the CEO of InVision App. Together we launched his enterprise sales team and within 3 years he claimed all fortune 500 logos as customers. I’ve since gone on to work with founders backed by world-class investors like YC, Google, A16Z, Firstmark and Bain, and supported executives at public companies and through acquisitions at companies such as Autodesk and Google.

If you suspect sales is slowing you down 🐌, or you’ve recently lost a sales leader or candidate, or just want to extend your runway 🚀 without additional capital, then let’s talk. My office hours sign up is below.

Past clients include 9 YC alums, 6 public companies and 67 founders

FOR FOUNDERS APPROACHING $1M ARR

I help founders de-risk their sales strategy and scale beyond $1M ARR to $10M or more. Below you will see two ideas I have for how to get through that plateau that is keeping you from the $1M milestone.

I’ve personally seen the $0-$100M journey three times, as a coach, operator, and advisor, and know from experience that the earliest stage is the most important to get right. The programs below are based on six years of coaching and advisory and another 10+ as an operator. Companies I’ve worked with have topped the Inc 500, had special mention in the Forbes Cloud 100, and have been backed by world-class investors.

Audit Current Sales Process, Metrics & Results (30 day engagement)

• Rapidly identify gaps in go to market motion

• Assess current team capabilities and identify gaps

• Evaluate current sales tech stack to ensure productivity without wasted spend

Fractional Sales Leadership for Scaling What Works (2-6 months engagement)

• Step in for regular management of team, process and metrics

• Work closely with founder to ensure board updates reflect sales progress

• Create playbook to ensure continuity of sales process

• Support recruiting, interviewing and hiring to build the right team for the stage

If this sounds like something that would help you out, then let’s connect. Scroll down👇 to book a time.

FOR FOUNDERS WITH LESS THAN $100k in Sales:

THE REVENUE ROADMAP to $1M ARR (90 days)

The earliest stages of sales can be really fun, but to most founders this is a scary time with a lot to figure out. I approach this by helping founders create their Revenue Roadmap to document and de-risk sales by understanding the following:

• Ideal Customer Profile (who you sell to)

• Sales Process & Deal Expansion

• Strategic Hiring (ensuring the right people are on the bus at the right time)

• Outstanding Experiments (what will we try and when to ensure a smooth GTM launch)

This customized engagement often starts with a 6-8 hour workshop to document the topics above, then transitions to weekly executive coaching sessions. Typical investment is $15-$30k and program is 12-24 weeks and will get you on the path to $1M ARR.

If this sounds like something that would help you out, then let’s connect! Then scroll down to book a time.

If anything above is sounding helpful, then let’s hang out!

Feel free to send me an email (ryan@jryan.coach), connected on LinkedIn or book an office hours slot below.

Clients backed by world-class investors